Privacy Policy

How we collect, use, and protect your personal information.

Our Commitment to Your Privacy

At LOYALS Solutions LTD, we take the protection of your personal information seriously. This Privacy Policy explains how we collect, use, store, and protect your data when you use our website, contact us, request our services, or interact with us in any way. We are committed to operating in full compliance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).

LOYALS Solutions provides premium property services throughout London, including Airbnb cleaning, end of tenancy cleaning, Airbnb management, and commercial cleaning. As part of our service delivery, we necessarily collect certain information about our clients and their properties. This policy outlines exactly how we handle that information and what rights you have.

Last Updated: March 2026

Who We Are

LOYALS Solutions LTD is the Data Controller for the personal information we collect and process. This means we determine the purposes and means of processing your personal data. Our registered address is 39-41 North Road, London N7 9DP, England. Our company is registered in England and Wales.

All staff members employed by LOYALS Solutions have undergone comprehensive data protection training and are subject to strict confidentiality obligations. Our team members undergo DBS (Disclosure and Barring Service) checking as part of our rigorous recruitment and vetting process, ensuring you can trust us with access to your property. Our staff are properly supervised and trained in handling sensitive information and maintaining the highest standards of professional conduct.

LOYALS Solutions maintains comprehensive professional indemnity insurance and public liability insurance to protect both our clients and our operations. These insurance policies provide additional assurance of our commitment to professional standards and accountability.

What Personal Data Do We Collect?

We collect and process various categories of personal information depending on how you interact with us and what services you request. This information may include your name, residential or business address, telephone number, email address, and payment information when you contact us for quotes or book our services.

When you request our cleaning or property management services, we collect information about the property requiring work, including its location, layout, specific cleaning requirements, access instructions, and any special considerations for the property or its contents. This information is essential for us to provide you with an accurate quote and to deliver our services safely and effectively.

A core component of our service offering is the documentation of property conditions through timestamped photography. Both before and after our work, we capture detailed photographic records of properties to document the condition of the premises, the quality of our cleaning work, and the completion of agreed services. These images are timestamped to provide irrefutable evidence of when the work was completed and the condition of the property at that time. This photographic documentation protects both you and LOYALS Solutions by creating an objective record of property conditions and work completed.

We may also collect information about your cleaning preferences, property access arrangements, security codes or keys, and contact preferences. If you use our website, we collect information about how you interact with it, including pages visited and features used. We may also receive your IP address and browsing information through our use of analytics services.

Payment information is collected securely through authorised payment processors. We do not store full credit or debit card details on our systems. If you contact us by telephone or email, we may retain records of these communications for service improvement and quality assurance purposes.

Our Legal Basis for Processing Your Data

Under the UK GDPR, we must have a lawful basis before processing your personal information. We process your data under the following legal bases, depending on the circumstances and the type of information involved.

Contract Performance: When you request our cleaning or property management services, we process your personal data because it is necessary to perform the contract you have entered into with us. This includes collection of property addresses, access information, and cleaning requirements. We cannot provide our services without this information.

Legal Obligation: We process certain information because we are required to do so by law. For example, we may process payment information to comply with our tax obligations and financial record-keeping requirements as set out by Her Majesty's Revenue and Customs (HMRC) and the Companies House. We also maintain records for health and safety compliance and to evidence our compliance with employment law and data protection regulations.

Legitimate Interests: We process some information based on our legitimate business interests, provided these are not overridden by your rights and interests. These include improving our services, preventing fraud and abuse, marketing our services to potential clients, analysing website usage to improve user experience, and pursuing any rights or remedies available to us.

Consent: In some cases, we ask for your explicit consent to process information. For example, if you sign up to receive marketing communications or newsletters from LOYALS Solutions, we process your contact information based on your consent. You can withdraw your consent at any time by contacting us, and this will not affect the lawfulness of processing based on consent before it was withdrawn.

Photographic Documentation: Our processing of timestamped property photographs is necessary for contract performance, as photographic evidence of property condition and completed work is an integral part of the services we provide. This documentation protects both you and our company by creating an objective, time-stamped record of the property's condition before and after our services.

How We Use Your Personal Data

We use your personal information for a number of specific purposes, all related to providing our cleaning and property management services or improving our business. These purposes are as follows:

Service Delivery: We use your information to provide you with the cleaning or property management services you have requested. This includes scheduling cleanings, communicating with you about job progress, and providing the photographic documentation of completed work. We use property addresses, access information, and specific instructions you provide to ensure we clean your property correctly and efficiently.

Communication: We use your contact details to communicate with you about your service request, including providing quotes, confirming appointments, updating you on work progress, and following up after services are completed. We may also contact you if we need to clarify any requirements or if unforeseen issues arise during cleaning work.

Payment Processing: We use your payment information to process invoices, collect payment for services rendered, and to maintain accurate financial records. We may also use payment data to prevent fraud and unauthorised transactions.

Quality Assurance: We analyse our service delivery, including reviewing before and after photographic documentation, to ensure the highest standards are consistently met. We may use anonymised feedback from customers to identify areas for improvement and to train our team members.

Legal and Compliance: We use information as necessary to comply with our legal obligations, including tax compliance, employment law, health and safety regulations, and data protection requirements. We maintain records to evidence our compliance with relevant legislation.

Marketing and Business Development: With your consent, we may use your contact information to send you information about our services, special offers, news, and updates. If you no longer wish to receive marketing communications, you can opt out at any time by contacting us directly.

Dispute Resolution: We may use information to investigate complaints, resolve disputes, and enforce our rights under contracts or applicable law.

Analytics and Improvement: We use analytics data collected from our website to understand how visitors interact with our site, which pages are most popular, and where users encounter difficulties. This helps us improve the user experience and ensure our website meets the needs of our customers.

How Long We Keep Your Data

We keep personal information only for as long as necessary to fulfil the purposes for which it was collected or as required by law. Different categories of information are retained for different periods, depending on legal requirements and business need.

Service and Contract Records: Information directly related to service delivery, including quotes, booking details, and payment records, are retained for a minimum of seven years to comply with UK tax law and to maintain evidence of services provided. This retention period allows us to support any future enquiries, disputes, or queries about work we have completed.

Photographic Documentation: Before and after photographs of properties, which form a core component of our service delivery, are retained for a period of seven years. These timestamped images provide irrefutable documentation of property conditions and work completed, and may be needed to evidence the standard of our work or to resolve any disputes that arise after the initial service period.

Customer Communications: Email messages, telephone records, and other communications with customers are generally retained for three years, except where they contain information that must be retained for longer due to legal or business requirements.

Website Analytics: Analytical data collected from our website is typically retained for six months to two years, depending on the type of data and the analytics tool used. Individual IP addresses and browsing patterns are anonymised and aggregated after six months.

Marketing Records: If you have consented to receive marketing communications, we retain your contact information for as long as you remain subscribed. You can unsubscribe or request deletion at any time.

Employment and Health & Safety: Records relating to health and safety incidents, employee training, or compliance documentation are retained in accordance with relevant legislation, typically for three to seven years.

When information is no longer required, we securely delete or anonymise it, unless law requires us to retain it or we have another lawful purpose for keeping it. Deletion or anonymisation is performed in a manner that prevents recovery of the original data.

Who We Share Your Data With

We do not sell or rent your personal information to third parties. However, we do share information with certain trusted partners and service providers who help us deliver our services or who need the information to perform functions on our behalf. All third parties are required to process data in accordance with data protection law and to maintain appropriate security measures.

Service Providers: We may share information with service providers who assist us in delivering our cleaning and property management services. This may include contractors, subcontractors, or specialist cleaning providers if you have specifically requested services beyond our core offering. We carefully vet all service providers and enter into Data Processing Agreements with them to ensure your data is protected.

Payment Processors: Payment information is shared with our authorised payment processors to facilitate secure payment collection. These processors are PCI DSS compliant and maintain industry-standard security. We do not store or have access to full credit or debit card details.

Analytics Providers: We use third-party analytics tools to understand website usage and improve our online services. These tools may collect information about your IP address and browsing behaviour, but this data is aggregated and anonymised. We use services that are compliant with GDPR requirements.

Legal and Regulatory Authorities: We may share information with law enforcement agencies, regulatory bodies, or other government authorities if we are legally required to do so. This might occur in response to a court order, warrant, or legal process, or if we reasonably believe disclosure is necessary to protect the public or to enforce our legal rights.

Business Transfers: If LOYALS Solutions is acquired, merged, or enters into a significant business transaction, your personal information may be transferred as part of that transaction. We will provide notice of any such change and any choices you may have regarding your data in the event of such a transaction.

Property Managers and Landlords: If you use our Airbnb management or end of tenancy cleaning services, we may share service documentation, including before and after photographs, with the property owner, landlord, or property management company as part of providing those services. This information is essential for demonstrating that work has been completed to the agreed standard.

We do not share your personal information with any third parties for their direct marketing purposes without obtaining your express consent first. Where we do engage third-party processors, we have in place legally binding Data Processing Agreements that ensure your information is protected to the same standards as we apply.

Cookies and Website Tracking

Like most websites, the LOYALS Solutions website uses cookies and similar tracking technologies to enhance your browsing experience and to collect information about how you interact with our site. Cookies are small files stored on your device that help us recognise you when you return to our website and allow us to remember your preferences.

Essential Cookies: We use essential cookies that are necessary for the website to function properly. These cookies remember your settings, maintain your session, and allow core website features to work. These cookies are automatically placed when you visit our site and cannot be disabled without preventing the website from functioning correctly.

Analytics Cookies: We use analytics cookies to understand how visitors use our website, which pages are accessed most frequently, how long visitors spend on pages, and what devices and browsers are used. This information helps us improve the user experience and ensure our website is optimised for our visitors. Analytics cookies do not identify you personally but provide aggregated information about website usage patterns.

Preference Cookies: We use preference cookies to remember choices you make on our website, such as language preferences, font sizes, or other customisation options. These cookies enhance your experience by ensuring settings persist across multiple visits.

Third-Party Cookies: Some cookies on our website may be set by third-party services, including analytics providers and advertising networks. These third-party providers may use cookies to track your behaviour across multiple websites to provide targeted advertising. You have the ability to control these cookies through your browser settings or through third-party opt-out services.

Your Cookie Choices: When you first visit our website, you will see a cookie consent banner allowing you to accept or reject non-essential cookies. You can also manage cookies through your web browser settings at any time. Most browsers allow you to refuse cookies or alert you when a cookie is being set. Please note that if you disable certain cookies, some features of our website may not function properly. You can find more information about managing cookies on the AboutCookies.org website.

Do Not Track: Some browsers include a "Do Not Track" feature. Currently, there is no industry standard for recognising this signal, and LOYALS Solutions does not alter its data collection practices when a "Do Not Track" header is detected.

Our use of cookies is in compliance with the Privacy and Electronic Communications Regulations (PECR) and the UK GDPR. We obtain your consent before placing non-essential cookies on your device.

How We Protect Your Data

LOYALS Solutions takes the security of your personal information very seriously. We implement comprehensive technical, organisational, and administrative measures to protect your data against unauthorised access, alteration, disclosure, or destruction. These measures are appropriate to the nature of the information we hold and the risks associated with its processing.

Technical Security: We use encryption and secure socket layer (SSL) technology to protect sensitive information in transit, particularly payment details and other confidential data. Our website uses industry-standard HTTPS encryption. Access to systems containing personal data is restricted to authorised personnel only and protected by strong authentication mechanisms.

Physical Security: Where we maintain physical records containing personal information, we ensure these are stored securely in locked facilities with restricted access. Our offices and storage areas are protected by security measures including access controls and, where necessary, surveillance systems.

Staff Training: All staff members at LOYALS Solutions receive regular data protection and information security training. Every member of our team understands the importance of protecting personal information and is contractually bound by confidentiality obligations. Our staff are trained to recognise and respond to security threats and to handle personal information responsibly.

Access Controls: We limit access to personal information to those staff members who need it to perform their job functions. Access is granted on a need-to-know basis, and we maintain records of who has accessed sensitive information.

Insurance: LOYALS Solutions maintains professional indemnity insurance and public liability insurance that provides additional protection to our clients. These insurance policies reflect our commitment to maintaining the highest professional standards and provide recourse if something does go wrong.

Incident Response: We have in place procedures for responding to and managing data security incidents. In the event of a suspected breach or unauthorised access to personal information, we will take immediate steps to contain the incident, investigate what happened, and notify affected individuals where required by law.

However, please be aware that no security measures are completely foolproof. While we strive to protect your information using all reasonable means, we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of any passwords or access details you use to interact with our services.

International Data Transfers

LOYALS Solutions operates primarily within the United Kingdom and the European Union. However, in some circumstances, we may need to transfer personal information outside the UK and EU to countries that may not have data protection laws equivalent to those in the UK.

Where we do transfer personal data outside the UK and EU, we ensure that appropriate legal safeguards are in place. This includes entering into Data Processing Agreements incorporating Standard Contractual Clauses as approved by the UK Information Commissioner's Office, or relying on other adequacy mechanisms where available. We only transfer data to countries that we have determined offer an adequate level of protection or where legal mechanisms ensure protection equivalent to UK GDPR requirements.

If you require further information about how we protect your data in international transfers, please contact our Data Protection team using the details provided in the "Contact Us" section of this policy.

Your Privacy Rights

Under the UK GDPR and Data Protection Act 2018, you have specific rights relating to your personal information. LOYALS Solutions is committed to respecting these rights and will respond to any requests promptly and transparently.

Right of Access: You have the right to request access to your personal data that we hold. We will provide you with a copy of the information we process about you, including details of how we use it, who we share it with, and how long we keep it. Requests for access must be submitted in writing and will be fulfilled within one month of receipt (or longer if the request is complex or voluminous).

Right to Rectification: If you believe that personal data we hold about you is inaccurate or incomplete, you have the right to request that we correct or update it. We will make any necessary amendments promptly and, where required, inform third parties who have received the incorrect information.

Right to Erasure: In certain circumstances, you have the right to request that we delete your personal data. This is sometimes referred to as the "right to be forgotten." However, this right is not absolute and does not apply where we have a legal obligation to retain the information or where we need it to complete a contract with you. For example, we may need to retain photographic evidence of completed cleaning work for seven years for dispute resolution and legal compliance purposes.

Right to Restrict Processing: You have the right to request that we restrict or limit how we use your personal information in certain circumstances, such as while we investigate the accuracy of data or while we consider whether we have a lawful basis for processing.

Right to Data Portability: You have the right to request that we provide your personal data in a structured, commonly used, and machine-readable format and, where technically feasible, to transmit that data directly to another organisation. This right applies where we are processing data based on your consent or to fulfil a contract with you.

Right to Object: You have the right to object to our processing of your personal data in certain circumstances. For example, you can object to processing for direct marketing purposes, or you can object to processing based on legitimate interests. Where you object, we will cease processing unless we can demonstrate compelling legitimate grounds that override your interests.

Rights Related to Automated Decision Making: You have the right not to be subject to decisions based solely on automated processing that produce legal or similarly significant effects concerning you. If such automated decision-making is used, you have the right to human intervention and to challenge the decision.

Right to Withdraw Consent: Where we are processing your information based on your consent, you have the right to withdraw that consent at any time. Withdrawal of consent will not affect the lawfulness of any processing that occurred before the withdrawal.

To exercise any of these rights, please contact our Data Protection Officer using the details provided in the "Contact Us" section. We will acknowledge your request and provide a substantive response within one month. Requests may occasionally take longer if they are complex or voluminous, in which case we will inform you and provide an estimated response date.

Making a Complaint

If you believe that LOYALS Solutions has processed your personal data in violation of your privacy rights or in breach of applicable data protection law, you have the right to lodge a complaint with us in the first instance, and subsequently to lodge a complaint with the relevant supervisory authority.

Complaint to LOYALS Solutions: Please contact our Data Protection Officer at kris.nick@loyal-solutions.uk with details of your complaint. Include specific information about what you believe constitutes a breach, when it occurred, and what impact it has had on you. We will investigate your complaint thoroughly and provide you with a written response outlining our findings and any corrective action we have taken. We will acknowledge your complaint within seven days and aim to provide a full response within four weeks.

Complaint to the ICO: If you are not satisfied with our response, or if you prefer to report a data protection complaint directly to the supervisory authority, you have the right to lodge a complaint with the Information Commissioner's Office (ICO). The ICO is the independent authority responsible for enforcing data protection law in the United Kingdom. You can contact the ICO through their website at www.ico.org.uk or by telephone on 0303 123 1113.

Contact Details for ICO: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF, United Kingdom. Telephone: 0303 123 1113. Email: casework@ico.org.uk. Website: www.ico.org.uk

Making a complaint to the ICO does not prevent you from taking legal action against LOYALS Solutions if you believe your rights have been breached. You may also be entitled to compensation for losses suffered as a result of unlawful processing of your personal data.

Children's Privacy

LOYALS Solutions does not intentionally collect personal information from children under the age of 13. Our services are primarily aimed at adults, landlords, property managers, and business clients. If you become aware that a child under 13 has provided us with personal information without parental consent, please contact us immediately, and we will take steps to delete such information and not use it for any purpose.

If you are between 13 and 18 years old, your use of our services and website should ideally be supervised by an adult or with parental consent. We encourage parents and guardians to be involved in their children's online activities and to inform us if they have concerns about information collected from a minor.

Updates to This Privacy Policy

LOYALS Solutions may update this Privacy Policy from time to time to reflect changes in our business practices, technology, legal requirements, or other factors. When we make material changes to how we process your personal information, we will notify you by email if you have provided an email address, or by posting a prominent notice on our website.

Your continued use of our website and services after any changes have been made constitutes your acceptance of the revised Privacy Policy. It is your responsibility to review this page periodically to stay informed of any updates. We encourage you to check this policy regularly, particularly before providing us with any personal information or engaging our services.

The date of the most recent update to this policy is shown at the top of this document. If you have any questions about changes to this Privacy Policy, please contact us using the details provided below.

Contact Us About Your Privacy

If you have any questions about this Privacy Policy, concerns about how we process your personal information, or if you wish to exercise any of the rights outlined above, please contact us using the details below. Our Data Protection Officer will respond to your queries promptly.

LOYALS Solutions LTD
39-41 North Road
London N7 9DP
England

Data Protection & Privacy Enquiries:
kris.nick@loyal-solutions.uk

General Customer Support:
nikol@loyal-solutions.uk

Telephone:
07401 893 698

Website:
loyal-solutions.uk

Questions about your data?

Contact our team if you have any questions about how we handle your personal information.

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