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07450 258 975  ·  kris.nick@loyals.uk
The Busworks, 39-41 North Road, London N7 9DP

The studio

We built our own presence first.
Then clients asked who made it.

LOYALS Productions is the production arm of LOYALS, a London firm that has spent years helping UK businesses grow. This page is the story of why an accountancy practice ended up running a film studio, and what that means for your brand.

How it started

A firm that practised
what it now produces

LOYALS began as accountants and business consultants, working with construction firms, restaurants, clinics and contractors across the UK. Year after year we watched the same pattern: excellent businesses losing work to weaker competitors who simply looked better online. The capability gap was imaginary. The presence gap was real.

So we fixed our own first. We built a studio near King's Cross, wrote our own scripts, put our own people in front of the camera and produced an eleven-film library about the least filmable subject in Britain: accountancy. Then we rebuilt our digital presence around it, engineered to convert rather than impress.

The films worked. Clients noticed. And the question kept arriving: "Who made this, and can they do it for us?" LOYALS Productions is the answer.

Behind the scenes at the LOYALS Productions studio: crew setting up a shot Filming in progress on the LOYALS Productions set in London
What we believe

Four convictions behind every frame

Real beats generated

Buyers can feel the difference between a real team filmed in a real place and content assembled from nowhere. In a feed full of synthetic noise, a human face is the most expensive-looking asset a brand can own.

Presence should convert

A beautiful film that produces no enquiries is decoration. Everything we make is built around one clear next step, then measured against the only number that matters to you.

One crew, one accountability

When strategy, filming, web and campaigns live with separate suppliers, the gaps between them eat the result. Here every role sits at one table, so nothing is lost in handover.

Honesty is the brand

We come from a profession where trust is the product. If you only need half of what you asked for, the proposal says so. If your website is fine, we tell you. We would rather undersell you and keep you for years.

The people

Small enough to care.
Senior enough to ship.

The studio is led by Kris Nick, founder of LOYALS, working with a close team of producers, editors and web engineers. There is no account manager between you and the people doing the work, and nothing ships until it feels expensive.

Home is The Busworks near King's Cross: studio space for filming, desks for the build, and a kettle that has heard more business stories than most consultants. We film here, at your premises, or wherever your story lives, and the team is reachable seven days a week.

Kris Nick
Founder, LOYALS
The LOYALS Productions crew on set in the London studio
Lighting being adjusted on the LOYALS Productions set The crew reviewing a take during a LOYALS Productions shoot Camera setup during filming at the LOYALS Productions studio
The studio, in motion

Watch us work

The team, the kit and the room, exactly as they are on a shoot day. Filmed by us, of us.

On set
Lighting
The rig
Direction
Camera
Reviewing a take
The studio
The crew
On set
Lighting
The rig
Direction
Camera
Reviewing a take
The studio
The crew
The family

Part of something bigger

Being the production arm of LOYALS Accountants & Business Consultants changes what we can do for you. We do not just understand cameras; we understand margins, cash flow and what a customer is worth, because advising on those is the family trade. When we say a film should pay for itself, we mean it the way an accountant means it.

It also means our clients join a network. Productions clients get introduced across the LOYALS client base where there is work to win, and the firm's consultants are on hand when a growth question outgrows the studio.

Want to know how your presence reads today?

Send us your website and we will reply within three working days with three honest findings, ranked by impact. Free, no call required.

Get the free review
The studio

A real crew, in a real London studio

Near King's Cross: the people who write, shoot, cut and build everything we make. Small enough to care, senior enough to ship.

No stock. No AI. A real London crew.

Now you know us.
Let us meet you.

A relaxed call about your business, your buyers and what better would look like. No preparation needed.

Book a discovery call