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07450 258 975  ·  kris.nick@loyals.uk
The Busworks, 39-41 North Road, London N7 9DP

The method

You bring the business.
We bring everything else.

This page is for the owner who knows the website undersells them and suspects video would help, but has no idea what to ask for, what it involves, or how to get moving. Good news: you do not need a brief. The process builds one with you.

The LOYALS process runs in five stages: Discover, Design, Produce, Deploy and grow. A relaxed discovery call and session map your message and audience; everything is agreed in writing before a camera rolls; we shoot with a full crew; then your films go live on a site and channels built to convert, with an optional Always-On retainer. You do not need to arrive knowing what to ask for.

"We're not media people. We wouldn't know where to start." Nearly every client says a version of this on the first call, including businesses turning over millions. It makes sense: you are excellent at running your company, not at scripting films or architecting websites. That is the entire reason full production exists as a service. You will never be asked to write a script, choose a camera, art-direct a page or plan a campaign. You will be asked about your business, your customers and your ambitions. We translate the answers into everything else.

Five stages

From first call to launched presence

01

The discovery call

A relaxed conversation, thirty to forty-five minutes, on the phone or video. We ask about your business, your best customers, what you are proud of and what frustrates you about how you currently come across. You ask us anything at all. No preparation needed, no obligation taken.

You bring: nothing but yourselfTakes: under an hour
02

The written proposal

Within days you receive a written proposal: the films we would make and why, the website work if it is needed, the campaigns that would carry it all, the schedule, and one figure for the whole outcome. No day rates, no drip-priced extras. If we think you only need half of what you asked about, the proposal will say so.

You get: the plan in writingDecide in your own time
03

Design and scripting

Once you say yes, the thinking begins. We map your message, write the scripts, plan the shots and design the pages. You review everything in plain English before a single camera rolls, so there are no surprises on the day and none in the edit.

You do: read and reactWe do: everything else
04

The shoot

Production days happen in our London studio, at your premises, on your sites, or a blend. The crew arrives with every role covered: direction, camera, lighting, sound, production. Your people are coached gently until they look like the best version of themselves. Most clients tell us the day was the fun part.

Studio or your premisesPlanned around your week
05

Delivery, deployment, growth

Films are edited, graded and delivered with cutdowns for every channel. Your website goes live with the films embedded natively. YouTube and LinkedIn are handled. Campaigns start. And if you take the Always-On retainer, the rhythm continues: fresh films, site iteration and channel management, month after month.

You get: a launched presenceOptional: Always-On retainer
Still unsure?

"I can't picture it for my business"

That is the most common feeling of all, and it usually dissolves the moment you see a real example from someone else's industry. We filmed eleven pieces for an accountancy firm, possibly the least filmable subject in Britain, and each one demonstrates a move your business could make: a brand anthem, a niche door-opener, a seasonal campaign, an authority piece, a series. The Work page walks through every film with plain-English notes on what it would look like for a construction group, a restaurant, a clinic, a software company and more.

And if you would rather just talk it through, that is what the discovery call is for. Come with nothing but curiosity. Leave with a written plan.

The LOYALS Productions crew preparing a scene in the studio On set during a LOYALS Productions shoot day

Want a feel for how we think, before any call?

The free presence review is the process in miniature: we look at your website the way your buyers do and send you three findings, ranked by impact, within three working days.

Get the free review
Good questions

Asked before, answered honestly

It depends on scope, which is exactly why your proposal includes a schedule. As a rule of thumb: discovery to proposal takes days, and production engagements run in weeks, not months. Seasonal campaigns are planned backwards from the date that matters to you.

Your people are your brand's face, so we encourage it, and our director's job is to make non-performers look natural. That said, there are formats that lean on voiceover, product, premises and customers instead. If the camera terrifies you, say so on the call and we will design around it.

No. We review what you have first. Sometimes films plus a conversion-focused tune-up of key pages is the right answer; sometimes a rebuild pays for itself. The proposal will tell you which, and why, in plain English.

Every engagement is bespoke and quoted as one written figure for the whole outcome, never day rates. What shapes the number: the size of the film library, shoot days, website scope and campaign scope. The fees page explains the model, and the discovery call gets you an exact figure in writing.

Then say so, and we will quote exactly that. Plenty of clients start with a single brand film and grow into a library once they see what it does. We would rather begin small and earn the rest than oversell you on day one.

The studio is in London near King's Cross, and we film at client premises and locations across the UK. Websites and campaigns, naturally, happen wherever you are.

The method on set

Agreed in writing, then filmed for real

Every stage you have just read happens with the same crew, in the same studio. This is what stage three looks like.

No stock. No AI. A real London crew.

Start with the conversation.

Two minutes of taps, then a relaxed call. You will know exactly where you stand, even if you decide not to work with us.

Book a discovery call