Pricing, in plain English
An honest guide to video production pricing, what shapes the figure, and why we quote outcomes instead of day rates.
In the UK, a professionally produced brand film typically starts in the low thousands of pounds and rises with scope; a small set of films usually sits in the mid five figures; and a full presence engagement, a film library plus a website built to convert, is a larger investment again. LOYALS Productions quotes every project bespoke as one written figure for the whole outcome, never a day rate.
Most studios quote a day rate because it is easy. The trouble is that a day rate measures effort, not value, and you do not want effort, you want enquiries, authority and a brand that looks as valuable as it actually is. So we price the whole outcome, agreed in writing before you commit.
The ranges below are general UK market context to help you budget, not our price list. Your written quote is built around your specific scope, and it is one figure with everything included.
| Engagement | What it is | Typical UK range (guide) |
|---|---|---|
| A single brand film | One hero film: strategy, script, a shoot day, edit and grade. | from ~£3,000 |
| A small film set | Three to five films from one or two shoot days, sized for several channels. | ~£8,000 to £20,000 |
| Full presence engagement | A film library plus a website built to convert, deployed across your channels. | mid five figures |
| Always-On retainer | Ongoing films, campaigns and deployment that keep momentum. | from ~£1,000 / month |
Ranges are general UK market guidance for budgeting only. Every LOYALS engagement is quoted bespoke as one written figure.
One hero film or a library of eleven. More angles, more reach, a different figure.
How many days and locations the story needs. Days are the biggest single driver.
A conversion tune-up of key pages, or a full build engineered around the films.
How hard you want the films deployed across paid, social and search.
Into a real crew carrying nine roles, real cameras and lighting, and the time it takes to make your people look natural. Not into stock libraries or AI shortcuts.
As a general market guide, a single professionally produced brand film in the UK typically starts in the low thousands of pounds and rises with ambition; a small set of films sits in the mid five figures; and a full presence engagement (a film library plus a website built to convert) is a larger investment again. LOYALS Productions does not sell day rates: every project is quoted bespoke as one written figure for the whole outcome.
Because a single number would either overcharge half our clients or undercharge the other half. One film for a local clinic and an eleven-film library with a website rebuild for a national contractor are not the same product. What we publish instead is the promise: one written figure, before you commit, with everything included.
The size of the film library, the number of shoot days and locations, whether a website is built or tuned, and the scope of any campaign and ongoing deployment. We size all of it to the outcome you want, not to a rate card.
Sometimes a single clip is all you need, and we will tell you if so. But a videographer hands you footage; full production hands you an outcome: strategy, scripting, direction, a website that converts and channel deployment. See studio versus videographer.
Yes. Engagements split into agreed milestones, typically on approval, around production and at delivery, so payment always follows visible progress. The Always-On retainer is a simple monthly amount.
A discovery call gets you an exact written quote, with everything included and nothing hidden.
Bring your scope to a discovery call and leave with one written figure for the whole outcome.
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You receive a written proposal: the films, the site and the plan, quoted as one outcome.
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