HomeThe WorkAll ServicesFull ProductionTeam & People FilmsBusiness Story FilmsProduct & Customer FilmsTestimonial FilmsRecruitment FilmsPodcast & InterviewsCampaigns & DistributionWebsite ElevationSEO MaintenanceMarketing ServicesWhat It CostsConstructionHospitalityClinicsProfessional FirmsHow It WorksService FeesStudio vs VideographerReal vs AI VideoFree Presence ReviewFAQAbout the StudioBlogContact Book a discovery call

07450 258 975  ·  kris.nick@loyals.uk
The Busworks, 39-41 North Road, London N7 9DP

Beyond the shoot

Production makes the assets.
Marketing makes them earn.

A beautiful film nobody sees is a sunk cost. These are the services that put your production to work: campaigns, deployment and the website surgery that turns visitors into enquiries. Offered alongside every production, or on their own.

Films that sit in a folder earn nothing. Our marketing services put your production to work: social media campaigns, native video deployment, conversion-focused website reviews and redesigns, monthly SEO maintenance from £1,200 built around an agreed content map with writing published weekly, and staff and brand photography at £1,200 a shoot day that replaces stock imagery. It starts with a full website and SEO audit at £395, credited against your first month of any retainer. Measured against enquiries, delivered by the same London crew that made the films.

Service one

Social media campaigns

Your film library gets a publishing plan: which cutdown goes where, when, aimed at whom, and what it should say. We manage the calendar, the captions and the cadence, so your channels stop being an afterthought run from someone's phone on a Friday and start being a system. Vertical versions go to Reels and Shorts, landscape cutdowns become ads and LinkedIn natives, and the flagship films anchor launches and seasonal pushes.

Campaigns are measured against the only number that matters to you: enquiries. Reporting is plain English. If something is not earning, we change it.

Service two

Video deployment, done properly

Most businesses that do invest in video then bury it: a YouTube embed that slows the page, a file emailed around, a link in a bio. Deployment is its own discipline. We self-host your films so they load instantly, place them with branded posters where they convert (the home hero, the service page, the proposal email), publish natively to YouTube for search and to LinkedIn for reach, and mark everything up so Google understands what it is watching.

If you already have footage from a previous shoot, deployment alone can be the cheapest uplift available to you: same assets, properly staged, working harder.

Filming content for a campaign at the LOYALS Productions studio The LOYALS Productions crew reviewing campaign footage
Service three

Website review and redesign to convert

Traffic without conversion is theatre. We audit your current site page by page: what a first-time visitor understands in five seconds, where the message leaks, why mobile users give up, and what stands between a reader and an enquiry. You receive the findings in writing, ranked by impact.

Then we fix it. Sometimes that is surgical: rewriting key pages, repairing speed, adding one clear call to action. Sometimes it is a redesign or full rebuild around your films. Either way the goal never changes: a visitor should understand you in seconds, trust you in a minute, and know exactly what to do next.

Want a taste of the audit before you buy one?

The free presence review is the starter version: three findings about your website and video presence, ranked by impact, within three working days.

Get the free review
🔍

The audit

A written review of message, speed, mobile experience and conversion path, ranked by what will move enquiries first.

The tune-up

Targeted fixes to the pages that matter: copy, structure, speed and calls to action, without a disruptive rebuild.

🎨

The rebuild

A new site designed around your films and engineered for one job: turning the right visitors into booked conversations.

Service four

SEO maintenance, month after month

A website is never finished. Search engines change their minds, competitors publish, pages quietly age, links break where nobody is looking. A site that was sharp in March is usually average by September, not because anyone did anything wrong, but because nobody was tending it. SEO maintenance is the tending: a fixed monthly retainer that keeps your search presence healthy, current and earning.

It does not start with publishing. It starts by agreeing who you actually want more of, which produces a content map: the specific things worth writing about, in what order, aimed at the questions those buyers ask before they are ready to talk. Then it becomes routine. Writing goes out weekly against the map, the technical work happens in the background, and the map is revisited as we learn which pieces pull.

Technical health

Page speed, broken links, crawl errors and duplicate URLs, monitored every month and repaired before Google has to notice them for you.

On-page optimisation

Titles, headings, meta descriptions, image alt text and schema markup, kept accurate as your services, prices and people change.

AI search visibility

Being cited inside AI Overviews and AI Mode now matters as much as ranking beneath them. We structure pages so a clean answer can be lifted from them, and keep your schema and entity markup consistent.

Content upkeep

Thin or outdated pages rewritten rather than left to age. Work that already earns gets repaired, not replaced.

Writing, to the map

Researched, written in your voice and published on rhythm, aimed at the questions your buyers ask before they are ready to talk. Written by people. No stock, no AI.

Local presence

Your Google Business Profile and local listings kept consistent and actively managed, so nearby buyers find the right details first time.

We judge all of it against enquiries, and increasingly against citations: since AI Overviews and AI Mode began answering questions directly, being the source the AI quotes matters as much as ranking beneath it. Where you have a sales team, we review with them what actually closed, so the map gets tuned towards the work you win rather than the work that merely enquires. Full detail is on the SEO maintenance page.

Monthly retainers

Two plans, one method

Two plans, both monthly, neither a template. Before anything is published we agree who you want to reach and build the content map around that. The plan decides how much we can execute each month; the map is always yours alone. Whichever you choose, the audit comes first, so we both start from the same facts rather than the same guesses.

Authority

For businesses intent on owning a market, not just a keyword.

£1,800a month

  • Everything in Growth
  • New service, sector or location pages built only where the map calls for one
  • Conversion improvements to existing pages
  • Quarterly refresh of existing page content
  • A standing review with your sales team, so we tune against closed work
  • Priority turnaround on everything

Both plans begin with the audit, and its £395 comes off your first month. If Growth is genuinely all you need, we will say so.

Where it starts

The full website and SEO audit

The free presence review stays exactly what it is: three findings about your website and video presence, ranked by impact, within three working days, with no call required. It is a taster, and an honest one.

The full audit is the whole picture, and it is where every retainer begins. We go page by page: whether your message lands in the first five seconds, how the site performs technically, what search engines can and cannot read, how quickly it loads, what mobile visitors actually experience, and where the path to an enquiry breaks down. The findings arrive in writing, ranked by impact, within three to five working days.

It is £395. If you go on to take a retainer, that £395 is credited in full against your first month, so the audit costs you nothing beyond bringing the decision forward.

Already with LOYALS

If we do your accounts, the audit is free

Clients of LOYALS Accountants & Business Consultants receive the full website and SEO audit at no cost, as part of being a LOYALS client. Same review, same written findings, same turnaround, no fee. Mention it to your accountant and we will arrange it.

Service five

Staff and brand photography

Most business websites are furnished with photographs of people who have never set foot in the building. Everyone recognises it, including your buyers. A brand shoot replaces the lot: your team, your premises, and your work as it actually happens.

We photograph the people first, portraits that look like the person rather than a corporate headshot, then the space, then the service in motion. You receive an edited, colour-graded library sized for web and print and licensed to you outright, ready to use across your website, blog posts, proposals, job adverts and social channels.

It is the visual foundation everything else draws on. Weekly blog posts need images. Campaigns need stills. A website full of faces converts better than a website full of strangers, because real people build a kind of trust stock photography cannot fake. Same principle as the films: no stock, no AI, shot on real cameras in real places.

Photographing a team member on location during a LOYALS Productions brand shoot Lighting set up for staff and brand photography by the LOYALS Productions crew in London

Retainer clients can add a refresh shoot periodically, for new starters, a new premises or a service added since, so the library never falls out of step with the business.

Beyond the shoot

Production is the start. Growth is the point.

We deploy your films where buyers actually are, then tune everything against the only number that matters: enquiries.

No stock. No AI. A real London crew.
Together

Strongest as one system

Each service stands alone, and clients do start with just one. But the compounding happens when they run together: the films give the campaigns something worth watching, the campaigns give the website traffic worth converting, and the website gives the films a stage where they sell. That combination is what we mean by full production, and the Always-On retainer is how scaling businesses keep all three moving without managing any of it.

Book a discovery call