SEO maintenance
Search that brings you the
clients you actually want
A monthly retainer built around a plan, not a checklist. We agree who you want to reach, build the content map that gets you there, publish weekly, and tune it against the enquiries your sales team actually closes.
LOYALS SEO maintenance is a monthly retainer built around a content map rather than a checklist. We agree who you want to reach, plan the writing that reaches them, publish weekly, and keep the site technically healthy and readable to both search engines and AI crawlers. Progress is judged on enquiries and on being cited in AI answers, and reviewed with your sales team against work actually won. Plans are £1,200 a month for Growth and £1,800 for Authority, each starting with a full website and SEO audit at £395 that is credited against your first month.
A website is never finished
Search engines change their minds, competitors publish, pages quietly age, links break where nobody is looking. A site that was sharp in March is usually average by September, not because anyone did anything wrong, but because nobody was tending it. Most businesses only notice once the enquiries have already thinned out, which is the expensive moment to start.
Maintenance is the tending. It also protects money you have already spent: a redesign moves the numbers on the day it launches, and maintenance is what stops them drifting back. If you have invested in a website rebuild or a film library, this is what keeps that work earning rather than slowly decaying.
We judge all of it against enquiries, and increasingly against citations. Since AI Overviews and AI Mode began answering questions directly, a first-place ranking is worth less than it was: when an AI answer sits above you, far fewer people click through, and a good number of informational searches never reach a website at all. Being the source the AI quotes is now part of the job. What has not changed is the only number that settles it, which is whether the right people arrive and get in touch.
A plan first,
then the weekly work
We do not start by publishing. We start by asking who you actually want more of: the type of client worth your time, the sector you want a reputation in, the area you want to own. That conversation produces a content map, which is the specific things worth writing about, in what order, aimed at the searches those buyers genuinely make.
Then it becomes routine. Content goes out weekly against the map, the technical work happens in the background, and the map is revisited as we learn which pieces pull. Nothing is produced to fill a quota. If a planned piece stops making sense, we replace it rather than publish it anyway.
The part most agencies skip is the last one. Traffic and form fills are easy to report and easy to flatter. So where you have a sales team, we sit alongside them: which enquiries converted, which arrived warm, which wasted everyone's afternoon. Over a few months that feedback loop is what moves the target, because we tune the map towards the work you actually win rather than the work that merely enquires.
Agree the target
Who you want more of, and where. Not a keyword list: a description of the client and the market worth going after.
Build the content map
The specific pieces worth writing, in order, matched to the questions those buyers ask before they are ready to talk to anyone.
Publish weekly, tune against the funnel
Content goes out on rhythm, and what happened to the enquiries gets reviewed with your sales team, not just with your analytics.
What the work actually involves
The same disciplined routine every month, executed against your map. The tier decides how much we can get through, not whether the work happens.
Technical health
Page speed, broken links, crawl errors and duplicate URLs, monitored every month and repaired before Google has to notice them for you.
On-page optimisation
Titles, headings, meta descriptions, image alt text and schema markup, kept accurate as your services, prices and people change.
AI search visibility
Being cited inside AI Overviews and AI Mode now matters as much as ranking beneath them. We structure pages so a clean answer can be lifted from them, keep your schema and entity markup consistent, and make sure the AI crawlers can actually read you.
Local presence
Your Google Business Profile and local listings kept consistent and actively managed, so nearby buyers find the right details first time.
Writing, to the map
Researched, written in your voice and published on rhythm, aimed at the questions your buyers ask before they are ready to talk. Written by people. No stock, no AI.
Content upkeep
Thin or outdated pages rewritten rather than left to age. Work that already earns gets repaired, not replaced.
Two plans, one method
Two plans, both monthly, neither a template. Before anything is published we agree who you want to reach and build the content map around that. The plan decides how much we can execute each month; the map is always yours alone. Whichever you choose, the audit comes first, so we both start from the same facts rather than the same guesses.
Growth
For businesses that want search to become a steady source of enquiries.
£1,200a month
- Your target agreed and a content map built around the clients and areas you actually want
- Technical monitoring and on-page maintenance across the site
- Local listings and Google Business Profile actively managed
- A researched piece every week, written by people
- Answer and schema work so you get cited in AI results, not only ranked
- A monthly report in plain English, against the plan
Authority
For businesses intent on owning a market, not just a keyword.
£1,800a month
- Everything in Growth
- New service, sector or location pages built only where the map calls for one
- Conversion improvements to existing pages
- Quarterly refresh of existing page content
- A standing review with your sales team, so we tune against closed work rather than form fills
- Priority turnaround on everything
Both plans begin with the audit, and its £395 comes off your first month. If Growth is genuinely all you need, we will say so. For how our other work is priced, see how fees work.
The full website and SEO audit
The free presence review stays exactly what it is: three findings about your website and video presence, ranked by impact, within three working days, with no call required. It is a taster, and an honest one.
The full audit is the whole picture, and it is where every retainer begins. We go page by page: whether your message lands in the first five seconds, how the site performs technically, what search engines and AI crawlers can and cannot read, how quickly it loads, what mobile visitors actually experience, and where the path to an enquiry breaks down. The findings arrive in writing, ranked by impact, within three to five working days. It is also the conversation where the content map starts taking shape.
It is £395. If you go on to take a retainer, that £395 is credited in full against your first month, so the audit costs you nothing beyond bringing the decision forward.
If we do your accounts, the audit is free
Clients of LOYALS Accountants & Business Consultants receive the full website and SEO audit at no cost, as part of being a LOYALS client. Same review, same written findings, same turnaround, no fee. Mention it to your accountant and we will arrange it.
Tuned against the work you actually win
Not traffic, not form fills. Each month we review with your sales team which enquiries closed, and aim the content map at more of them.
The questions everyone asks
No, and we would push back if you asked. Google's spam policies treat near-duplicate location pages as doorway pages and mass-produced pages as scaled content abuse, and both put the whole site at risk rather than just those pages. We build a location page when there is something real to say about working in that place: actual clients, actual jobs, actual local knowledge. Where there isn't, one good page serving the region beats twelve thin ones.
It is part of the same work rather than a separate product. Being cited in an AI answer depends on what we are already doing: content a machine can lift a clean answer from, consistent schema and entity markup, a technically readable site, and a reputation that appears in more than one place. We check what the AI engines say about you, and where you are missing from answers you should be in, that becomes a job on the map.
Technical fixes can move things within weeks. Content and authority take longer: three to six months before the pattern is clear, and the compounding really shows after a year. Anyone promising page one in thirty days is either lucky or lying, and we would rather set the expectation honestly than sell you a disappointment.
No. They are researched and written by people, in your voice, and reviewed before they go live. It is the same principle behind every film we make: no stock, no AI. Search engines are getting better at spotting generated filler, and your customers were always good at it.
A short working document, not a spreadsheet nobody opens. It names the client you want more of, the questions that buyer asks before they are ready to talk, and the pieces that answer those questions, in the order we will write them. It changes as we learn what pulls, which is the point of revisiting it rather than setting it once.
Less than you would think, and it is the highest-value hour of the month. We want to know what happened to the enquiries: which turned into work, which arrived already convinced, which were never going to buy. That is what tells us whether the map is aimed correctly. If you do not have a sales team, you are the sales team, and the same conversation works.
SEO rewards patience, so we ask you to give it a fair run rather than judging it after one month. The exact terms are set out in your proposal before you commit to anything, and there are no surprises buried in it.
Yes, and most people do. The audit is £395 and the findings are yours whatever you decide next, including taking them to somebody else. If you do take a retainer, the £395 comes off your first month.
Book your discovery call
A few taps so we arrive already understanding you
What should this project achieve?
Pick the closest. We will refine it together.
Where is your presence today?
Honest answers make better proposals.
What would you like made?
Select everything that interests you. Unsure is fine too.
Roughly, your annual turnover?
This shapes the scale we recommend. Never shared.
When would you like to start?
We schedule a limited number of productions at a time.
Nearly there: your details
So we can reach you. No spam, ever.
Last step: when should we call?
Pick a time and we will be in touch.
Best time to call
How urgent is it?
Thank you, .
Your discovery call request is in.
What happens next
We review your answers and look at your current presence before we speak.
We call you within a few hours for a relaxed discovery conversation.
You receive a written proposal: the films, the site and the plan, quoted as one outcome.
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